* Hokkaido Travel Tips的部落格

*Hokkaido Travel Tips’ Blog
We compile information on “0 yen tourist spots” and “must-see paid spots with extra benefits” and then keep them in our blog as archives for your convenience. We also introduce the food of Hokkaido and interesting souvenirs to take home.





Guarana is a carbonated drink which has had deep-rooted popularity in Hokkaido for decades. The color is light brown, and the taste is kind of between coke and ginger ale. Its main ingredient is the fruit of the Guarana plant. Guarana originated in South America. The drink contains caffeine and catechin. Guarana was invented in the late 1950’s to compete with cola drinks from the U.S.A, and it was sold throughout Japan. In Hokkaido, before cola spread, guarana had enjoyed a large share of the market. Ultimately cola gained control, with Guarana remaining popular predominantly in Hokkaido. As it is still popular only in Hokkaido; some producers restrict sale of the drink here only.

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